Sunday, October 25, 2015

3 Business Must Reads Straight From The Professionals

Hello! Glad you're back!
 
As always, I'm trying to mix up my posts for you guys, so you never know what to expect! 
As you all know, I recently went to a marketing conference in ATL (SuperNova South) and some of the 
speakers mentioned some book recommendations to read, so I thought I'd jot them down for you all. 
Some of these recommendations are from speakers at the conference, professors at my school, and professional magazines. 

Enjoy! 

1. Strength Finders 2.0 by New York Times bestseller Tom Rath.

This specifically came out of one of the UGA professors at the SuperNova South conference. It's a psychology book that explores the Meyers-Briggs personality traits in depth and how it applies to your personal strengths and weaknesses. There's also a code to where you can take a test to see which strengths and weaknesses you have. Also, I think there's a free version of the test as well. As mentioned in my blog about pieces of advice I learned from SuperNova South, knowing your strengths and weaknesses and how they apply to the real world WILL set you apart in the workforce. 
To see reviews and see a synopsis read here: http://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X  

2. Influence: The Psychology of Persuasion

Again, this one came from my professor and from the UGA marketing book club. In one of the reviews, it said that this book isn't really one to be summarized, but I'm going to give you the gist of what it's about. In a nutshell, it explains why people say yes and what motivates people to make the decisions they make! Psychologically, what makes a person more incline to make one choice over another? How can you use persuasion to your advantage and avoid being persuaded yourself? It answers all these questions and more. To check it out, go here:
http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X
 
3. Corporate Confidential: 50 Secrets Your Company Doesn't Want You to Know--and What to Do About Them
Once again, this was mentioned at the conference and wow. After reading the first chapter online on Amazon, I've decided it's an absolute MUST READ. It explores the reasons why people lose their jobs, it talks about everything from layoffs to sexual harassment claims. It even explains how and why hard workers can be laid off. It speaks truth about Corporate America and why companies fire people to save themselves.
To read an excerpt and see reviews, go here:
http://www.barnesandnoble.com/w/corporate-confidential-cynthia-shapiro/1100626219#productInfoTabs

Okay, so there you have it! What are some of YOUR must reads??



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